Stuck on the Off-Ramp

Anaheim Stadium (now Angel Stadium of Anaheim) under construction in August 1965. Taken from approximately where the Anaheim Stadium Amtrak Station currently stands. The stadium opened in April 1966. (Photo: Evan Wohrman)

No doubt in my mind that if Arte Moreno could, Aaron Rodgers would be playing for the Milwaukee Packers, since no one has ever heard of Green Bay, Wisconsin…I mean, I get it.  Gene Autry didn’t want his team called the “Long Beach Angels” when he was looking to move out of Dodger Stadium shortly after birthing the team in the early 1960s. He wanted the team to have its own identity, and its own geographic region with which to grow his fan base.  Hence, the “California Angels” were born:

When Gene Autry was looking to move his team out of Los Angeles and into the suburbs in the early 1960s, his first option was Long Beach. Autry liked the location, midway between Los Angeles and Orange County, with easy freeway access. The plan was to build a stadium on property that is now El Dorado Regional Park. Negotiations between the Angels and the city progressed until hitting what appeared to be a minor snag: What to call the team. The city demanded the team be called the Long Beach Angels. Autry, thinking the name sounded too minor league, insisted on the Los Angeles Angels or the California Angels. The city held out for Long Beach . . . and that was the deal breaker.

Construction of Anaheim Stadium (with landmark guides), February 5, 1965
Herald-Examiner Collection; Los Angeles Public Library.

What’s important to note about Autry’s original desire, as to the location of this Long Beach stadium, was the freeway access.  Of course, anyone who has attempted to exit off the Cerritos/Spring Street exit off the 605 Freeway on a busy weekend afternoon when there’s an event at El Dorado Park might beg to differ with respect to the freeway access.  But moving to Anaheim, where Disneyland had been established 10 years before, allowed the Angels to try to build upon the idea that there could be other destinations in Southern California that didn’t have to be in Los Angeles.

It’s also ironic to note that one of the original sites considered for Disneyland was the land later to be so attractive to Dodger owner Walter O’Malley.

For Arte Moreno of the Angels though, Anaheim isn’t attractive enough, because it’s not Los Angeles.  Therefore, just a like a kid who squints his eyes and tries to “squeeze” something between his fingers off in the distance to show his “strength”, Moreno decided that calling Anaheim “Los Angeles” would therefore make it so.  It’s just another lesson that the 1% teaches those of us in the 99%.  Just like the lesson Arte Moreno is about to teach us about how he not only brought the Angels to Los Angeles, he’d now *actually* bring the Angels to Los Angeles:

Pull out of the OC sometime after 2016, and Party Arte Moreno thinks he could be heading a caravan up Interstate 5 toward Staples-ville. It’s Battle Los Angeles, amigo. Get it? We’re not sure the Angels’ owner really does here. The billboard baron has been artfully dodging questions about some crazy end game that he has stuck in his noggin – now that “Los Angeles” is legally attached to his franchise’s name, he’s doing all he can to rally the thinkers at AEG to monkey around with this idea of building him a downtown L.A. ballpark. It can happen after his latest contract out with the city of Anaheim comes up in four years. Arte was indeed admiring the view out of Tim Leiweke’s skyscraper offices recently, pointing out plots of land where he could envision his own money-ballyard. Good luck with that, Leiweke likely told him. Let us know how that works…

Lost in the nightmare of trying to imagine traffic armageddon in and around the location of Moreno’s new “crown jewel” in downtown Los Angeles, is why he’d consider picking up the torch for AEG’s hopes of building a downtown sports stadium, without even considering the other location for a new sports stadium:  the Walnut/Industry crossroad location of the “Los Angeles Football Stadium”:


Central location, easy access and plenty of on-site parking

Fact: 20 minutes east of Los Angeles, 15 minutes north of Disneyland

Fact: Equidistant from Hollywood and Newport Beach

Fact: Within an hour of over 15.5 million people – that’s 1/19 people in the USA

Fact: At the crossroads of two major freeways and four counties

The “Los Angeles Football Stadium”: lost in the hoopla over AEG’s Farmer’s Field in downtown Los Angeles, does this location offer possibilities for baseball should Moreno insist upon moving the Angels out of Anaheim?

If Walt Disney, Walter O’Malley, and Gene Autry could all see the wisdom of trying to get as easy freeway access for their attractions as they could, why is it that Arte Moreno, in addition to his geographic illiteracy, flunks history class as well?

Does the “Grand Crossing” stadium location work for a potential baseball team?  I have no idea if Ed Roski and his people behind the scenes in trying to attract notice of the NFL to bring a football team back to L.A., have even given a single thought to bringing baseball instead, in this instance Arte Moreno, to their stadium plans.  But admittedly, the idea has its appeal in terms of the property in place, the freeway access, and opportunity for Moreno to continue to build upon his long term plan of “branding” the Angels’ place upon Southern California.

But in his obsession with L.A., Moreno is not just missing the forest for the trees, he’s missed the off-ramp–or rather, he’s stuck on the off-ramp, of the 110 Freeway traveling north, at rush hour, while trying to get into this downtown stadium he apparently wants.  For all of his supposed marketing genius, how he’s misread the Southern California sports market is maddening, not unlike how Donald Sterling failed to take advantage of an opening that Anaheim offered his Clippers when the Ducks became the first tenant of the Anaheim Arena (now the Honda Center).  Arte Moreno is stuck in the traffic of his own self-aggrandizement, not trusting that, perhaps, the Cowboy, Gene Autry, knew what he was doing with his team in the first place.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s